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Swatch’s Swiss-Exclusive “What If…Tariffs?” Watch Flips Its Dial to Protest U.S. Trade Policy

Swatch has released a limited edition “What If…Tariffs?” watch that swaps the 3 and 9 hour markers to reference the 39% U.S. tariffs on Swiss goods, with a percentage symbol on the battery cover.

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Updated Oct 12, 2025